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Design - Branding

07 Mar

Learning

  • By Amy Englemark
  • In Design - Branding
  • 0 comment

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.

If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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One key principle Amy encouraged me to implement was to guard my rest (unplugging from the world and its demands). As I took care of myself better my focus and energy increased as well as my resiliency to deal with my life as a whole.  I saw how this internal peace improved my decision making, conflict resolution and even building up my business.
Jenn Co.
My life is fuller than it was before I met Amy.  I have more confidence and zest for life!  I want to do more for me and by doing so, for others.
Holly Brading
As a physician and mother, itʼs always been a challenge to balance work, home and self-care, but now I have more tools and ideas to make this easier.  Amy helped me set clear goals to improve my quality of life and it was amazing to see the improvement over the course of the eight sessions.
Anonymous Physician Chick
Amy helped me identify and acknowledge my insecurities and fears.  Now I know I don’t have to live in fear. I don’t have to be afraid to show the world who I am.
Rocio Olvera
My time management has radically improved and I am getting a better handle on my finances.  Most importantly, my personal dreams and spiritual goals are flourishing.  My ability to relate well to my coworkers and handle my own stress has also benefited immensely.
Kisa Macdonald, Lawyer
During my coaching sessions with Amy I was given many techniques to deal with personal stress provoking situations.  I regularly use these techniques now.
Monique Robertson

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